say hello to brush time magic. unicorn toothpaste tastes like rainbows and sunshine (aka bubble gum!), and works brilliantly. it’s thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. it also prevents cavities, strengthens enamel, and helps brush away plaque with brilliance and grace. and bonus, it’s never tested on animals, real or imaginary. #brushhappy

psst… don’t forget to look inside the box, color in the magic, and share your masterpiece with us at @helloproducts

Directions: adults and children 2+: brush teeth thoroughly, preferably after each meal or at least 2x per day or as directed by dentist or physician

children 2-6 years: use only a pea sized amount and supervise child’s brushing and rinsing (to minimize swallowing)

children under 2 years: ask a dentist or physician.

Ingredients: active Ingredients: sodium fluoride 0.24% (0.15% w/v fluoride ion)

inactive Ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, xanthan gum, flavor, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, mica and titanium dioxide.