Utterly Organic
Perfecting our pioneering formula was a labor of love, and we’re thrilled to be able to offer a one-of-a-kind USDA Certified organic toothpaste. It’s also cruelty free and Leaping Bunny Certified, to leave your conscience as clean as your teeth.

Free From Nasties
Take a peek at our labels. You won’t see any trace of chemicals, pesticides, GMOs, glutens, fluoride, saccharin, SLS, SLES, carrageenan, parabens, detergents, or synthetics of any kind. Just clean, natural ingredients that are ultra safe for little mouths.

Natural Whitening
All of our toothpastes include silky organic coconut oil — a gentle teeth whitener that prevents bacteria and can help reduce the risk of gum disease and tooth decay, the natural way.

Tasty-But-Effective Flavors
Our flavor combinations were chosen as much for their oral health benefits as for their mouth-watering deliciousness. Coconut Banana cleans, polishes and prevents bacteria, without harsh chemicals.