Flaunt the ultimate sleek style with Giovanni’s Straight Fast™ Straightening Elixir. Temporarily straightens hair until your next wash to smooth curls, relax waves, and control unruly hair. Promote hair health with certified organic botanicals. This lightweight hair straightening gel combats the effects of humidity and offers the perfect silky shine. Hair stays sleek and pleasant to the touch. Perfect for all hair types.

This elixir will not dull, strip color, or damage your hair. It’s color-safe, paraben-free, and cruelty-free. Look in the Ingredients tab for a listing of USDA certified organic ingredients. Browse the full Eco Chic® Hair Care line for salon-quality shampoos, conditioners, and other hair treatments.

Giovanni hair care…bridging the gap between natural and salon-quality.

Directions: Distribute hair straightening gel evenly through damp, towel-dried hair. Pull hair straight with a brush while blow-drying. To finish, smooth a small amount onto dry hair. Mix with other Giovanni styling products like our Frizz Be Gone™ Super-Smoothing, Anti-Frizz Hair Serum or our L.A. HOLD™ Styling Gel to add even more shine to any style.