What is Horehound?
Horehound (Marrubium vulgare) is a perennial herb that has been used for centuries in traditional medicine, primarily for its medicinal properties. It belongs to the mint family (Lamiaceae) and is native to Europe, but it has spread to many other parts of the world, including North America.

Horehound has a strong, somewhat bitter taste, and it was historically used to treat a variety of ailments, especially those related to the respiratory system*.

What is Horehound used for?
The use of Horehound in folklore extends back in history and was written about by the 1st century BC. It appears in numerous ancient herbal texts, including De Medicina by the Roman author Aulus Cornelius Celsus , who discussed its use to support respiratory health*, which many still use it for today.

Horehound contains a wide range of bitter-tasting constituents, which may explain its popularity for use as an herbal. These include Vitamin C, flavonoids, essential oils, saponins and alkaloids, along with specific components including luteolin, quercetin 3 glycoside and quercetin 3-rhamnoglycoside, and unique components including marrubin.

Why Nature’s Answer?
All plants have unique chemical characteristics, markers, and natural patterns that can be used to identify them (just like human fingerprints). Our in house laboratory has accumulated and preserved over 800 plant specimens, creating one of the most comprehensive collections of genetically verified plant specimens found anywhere in the world.

Our state of the art laboratory equipment has identified each and every plant’s distinctive botanical fingerprint, which we then use as our baseline to analyze the quality and purity of every incoming botanical used to manufacture our products. This unique process is our Advanced Botanical Fingerprint Technology®, and we take great pride in knowing that it allows us to completely assure you that your products contain only the highest quality botanical ingredients.