When hair is dry, it needs a drink. Give it the hydration it needs, and wants, with a balance of ingredients that infuse moisture while locking in color. 50:50 Balanced™ Hydrating-Clarifying Shampoo balances the art of clean with supreme protection. Gentle enough for every day, superior shine is on the way. Smile. This is happy hour . . . for your hair.

It’s 100% color-safe and you won’t find any sulfates, parabens, propylene glycol, animal by products phthalates, formaldehyde, paraffins, mineral oil, petrolatum, or other harsh ingredients typically found in shampoos, conditioners and styling products.

Giovanni hair care…bridging the gap between natural and salon quality.

Directions: Massage 50:50 Balanced™ Hydrating-Clarifying Shampoo into a rich lather into wet hair and rinse. Follow with 50:50 Balanced™ Hydrating-Calming Conditioner, massaging rich moisture into drenched hair. Rinse thoroughly and style.